When text will be used more than once – maybe being reproduced thousands of times – it’s crucial to write it to a higher standard. That’s why it’s called ‘copy’-writing.
Writing great copy (i.e. the text that will be copied) is a skill that takes years to learn. Luckily, those years are already behind us.
What makes great copy?
so much more. It’s by far easier to write something long than write something short. We find it’s usually possible that we can cut word-counts in half without losing any of the meaning.
There are a million ways to convey the same idea. Just a few of them make the idea leap from the page. We carefully consider how to draw the reader in, and get them to the last full-stop.
The erudite may approbate esoteric vocabulary. Whether or not we know long words, saying things simply and in plain English is clearer for everyone.
Let us find the words for you.
You know what you want to say, but not quite how to say it. We’ll take the time to understand all your points. Then we’ll find just the right words to express them.
You’ve already got some text, but perhaps it’s too long, or needs to be made more powerful. We can rephrase your ideas in more engaging terms, in fewer words, without losing any of the meaning.
We can boil hundreds of ideas down to just one phrase that hits home. Whether it’s an advert or a pitch, the right taglines are magic spells: you utter a few words, and the audience gets it.
When all the copy across all of your marketing uses a consistent style and tone, the result is clearer, more powerful, and more professional. A bespoke Style Guide for your organisation is the secret weapon that enables this.
We’ll pass on all the best tips, tricks and techniques we’ve learnt over the years, so everyone who writes for you can write more clearly, succinctly and impactfully.