You want your audience to feel something. Delighted, relaxed, inspired, entertained, satisfied. When it comes to creating these experiences, it’s the little details that matter.
How do you create a feeling?
Making It Easy
Whatever you want people to do, make it easy for them. Don’t keep them waiting or guessing or worrying. Seek out any possible sources of frustration and eliminate them.
Go the extra mile, give a little extra, add a little showmanship. The unexpected gives rise to delight. And it doesn’t have to cost you more.
We naturally remember person-to-person interactions more vividly than anything else. It’s essential to make these personal and authentic.
What experience do you want to create?
Customer Experience (CX)
Literally any point of interaction between you and your audience is a ‘touchpoint’: not just the sign outside your door, but the back of a receipt, the feel of a desk.
The principle of 360° Branding applies your brand design and values to every touchpoint – to perfectly orchestrate the customer experience.
It’s long been established that winning new customers is 5× more expensive than keeping existing ones. So give customers an experience they can’t get anywhere else.
We’ll fine-tune your physical spaces to put your audience in the right frame of mind. We know how to use colour, material, décor, light and space to create a mood that enhances your brand.
We understand how mood, energy and openness fluctuates over the course of an event. We’ll help you create event plans that manage these in just the right ways, at just the right times.
At what point are you losing people, and why? If they’re dissatisfied, what’s the source? We’ll help you map out the steps your audience goes through, to find and fix the bottlenecks.